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Oakland Children's Hospital Cancels Devil Mountain Run
Original post made
on Apr 10, 2012
I was getting ready to register for this annual event for the 25th year in a row and it saddened to see the Hospital's announcement that it was deemed to no longer be an effective fundraising event for them. The race started in 1978 and will now join the San Ramon fireworks as a thing of the past. Ironically, each year I would see hundreds of children 10 and under running the race for the first time and whole families making it an annual fitness oriented outing, EXACTLY the kind of activity our kids need nowadays with creeping obesity. I think the Hospital needs to be a bit more transparent with us long time supporters, specifically how much did this race harvest for them each year in donations via the registrations and what were the trends year over year. In my view, even if they would only net 5 grand after expenses the proceeds from that one day is only a small part of the greater benefit for the Hospital. The community exposure and further opportunity to "brand" their facility in an affluent area is a marketing opportunity while they are in the midst of aggresively expanding into the Tri Valley with a proposed new facility.
At the end of the day I didn't mind donating $35.00 to run on a trail I run on 4 times a week for free, even though the newpaper has publicly documented the fact the nurses at Children's make $135,000 per year and pay only a small fraction of their health insurance coverage. I and many other health care professionals felt the recent nurse's strike at Children's was outrageous but that is another topic for another time.
I hope other long time runners/supporters noise level about cancelling this event will cause the Children's administration to think twice about dissing us without the facts behind their decision.