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Kellogg drops legal dispute against San Ramon-based nonprofit
Around Town, posted by Editor, Danville Weekly Online, on Nov 28, 2011 at 1:42 pm

Toucan Sam will allow other birds to glide through the friendly skies after a legal dispute between Froot Loops maker Kellogg and San Ramon-based Maya Archeology Initiative (MAI) was settled. [Web Link Over the summer], the cereal giant claimed that the MAI logo featuring a toucan image diluted the value of its Froot Loops mascot Toucan Sam because the two could be confused.

Read the full story here Web Link posted Thursday, November 24, 2011, 2:29 PM

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Posted by Pedal Power, a resident of the Danville neighborhood, on Nov 28, 2011 at 1:42 pm

Nice that this turned into a win-win thanks to MAI sticking to their guns and some deft action by Kellogg's vice president of corporate social responsibility.

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