For some, the Superbowl is as much about commercials as it is about football. This couldn't be truer for a handful of local businesses who are in the running for a spot during the Feb. 2, 2014 game.
"Every year, some of the world's biggest brands pay top dollar to feature their brand during the Big Game. Getting a commercial is highly competitive, and for good reason. The live TV audience on game day has reached upwards of 121 million viewers," according to the website for Small Business Big Game.
To even the playing field, Intiut's Small Business Big Game competition will give a small business a 30-second Superbowl commercial. Intuit will cover the cost of developing and producing the commercial as well as the cost of purchasing 30 seconds' worth of advertising time during the Game.
"Small businesses drive our economy, but rarely stand in the national spotlight. Small Business Big Game is one way Intuit is giving small businesses a voice and a chance to be admired as much as they deserve," Intuit stated.
Five Danville businesses have also entered the competition: My Friend Paris, Postal Annex, Lifestyle Chiropractic, Gr8nola and Steve Hom Insurance Services. San Ramon dentist Guri S Dhaliwal and jeweler Icetime are also seeking votes.
Four Pleasanton businesses are in the running for screen time: Bay Home and Window, Pacific Dental Care, Tender Loving Care Massage Therapy, audiobook narrator/voiceover artist Ann M. Richardson and Elegant Brie, creators of a gourmet bake-at-home appetizer.
Small Business Big Game runs over several months and is largely based on votes. Voting is open through Saturday, Oct. 13. During the following 12 days, over 8,000 Intuit employees will review 20 semi-finalists to determine the final four businesses. The contest winner will be chosen in November, with a final round of public voting commencing on Nov. 11.